You know you need AI.
You don't know where to start.

There are firms that build what you ask for. We figure out what you should be asking, then we build custom AI and automation for small and mid-market businesses, built around how your company operates.

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Your team doesn't need to learn a new AI tool. They need fewer steps and better results.

We build infrastructure that elevates your team's capabilities. No shiny third party tools to learn. No surface level training. Fast adoption based on real workflows and technology infrastructure. Our process is focused on building systems that work for your team, not making your team work for a new system.


We've sat where you sit.

We've bootstrapped companies, run agencies, led operations, and exited. This is operator-led AI, not engineering looking for a problem.

Katie Sandquist
Katie Sandquist
Partner

Katie has built and exited companies in healthcare technology, rising from clinical operations to President and leading teams through SOC 2 and ISO certifications along the way. She runs point at The Stable Company, matching operator-level expertise to the exact moment a business needs it most.

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Josh Schmidt
Josh Schmidt
Partner

Josh brings 25 years of engineering leadership and was the technical architect behind three bootstrap-to-exit SaaS companies. He builds the kind of systems infrastructure that doesn't just work, it scales, it exits, and it survives the diligence process.

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Caleb Zimmermann
Caleb Zimmermann
Partner

Caleb has spent a decade leading software companies from first commit to successful exit, with a focus on putting humans at the center of every technical decision. He's obsessed with solving the problems that keep entrepreneurial teams stuck between ambition and execution.

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Alex Rollins
Alex Rollins
Partner

Alex has spent the last decade leading creative and marketing strategy for brands ranging from local favorites to global household names, in partnership with the world's top agencies. His work has driven tens of millions of dollars in revenue and earned recognition worldwide.

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Mark Edwards
Mark Edwards
Partner

Mark pairs 30 years of financial strategy and operational leadership with hands-on technical chops, leading large PR and consulting firms and building tools for agencies and SMBs. He brings the rare combination of bottom-line clarity and builder instinct that growing companies can't afford to learn the hard way.

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Every partner brings 10+ years working in and consulting for regulated and complex industries, like healthcare, education, manufacturing, logistics, financial services, and medical devices. Deep fluency in HIPAA, SOC 2, and ISO compliance, in the spaces where operational clarity and solid workflows make or break a business.


Clarity first. Then we build.

Most AI projects fail because they start with the build. We start with your business, the processes, the pain points, the institutional knowledge that lives in people's heads. Then we build what actually matters.

Step 01

Discovery

A half-day diagnostic inside your operation. We map workflows, find technology gaps, and identify where automation hits hardest. You walk away with a technical roadmap you own, with us or without us.

Step 02

Roadmap & ROI

Every opportunity scoped against effort and value. If we can't show the math, we don't recommend the build.

Step 03

Build & Deliver

Custom tools that sit inside your existing workflows. Your team doesn't adopt new software, the software adopts them. Milestone-driven. No surprises.


$0 to know exactly where you stand.

One half-day. One technical roadmap. Every AI and automation opportunity in your business, prioritized by ROI. Yours to keep regardless of what you do next.

Move forward and it credits toward your first build.